Over the past few years, we have seen the impact of Japan’s pop culture worldwide. Whether it is music, food, or fashion, the trends that Japan brings are unavoidable. However, one of the things that has taken the world by storm is Japanese animation. It is one of the primary sources of content for Gen Z, with statistics showing that aged 18-24 watch famous anime titles. Furthermore, it is expected for the anime industry to generate With various companies supporting many of the streaming platforms for the consumers outside of Japan to watch anime, regions such as in Europe are showing to be part of the market. As we are seeing the anime merchandising market size to be with the support of conventions such as and