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In this day and age, there are countless channels available to consume media. From the radio to television to social media networks, we are constantly bombarded with information and can access any content at our fingertips. New channels are cropping up all the time as well. One way to consume media that has skyrocketed in popularity is listening to podcasts. Podcasting is expected to be a and listeners are expected to . Let’s dive into the podcasting industry and how it looks around the world.
Advertising is the most enticing way for companies to make money off of podcasts. According to Business Insider, the . Furthermore, many podcasts have the host of the podcast doing the advertising. If a product or service is recommended by a speaker the audience trusts, they are more inclined to check out the product.
While podcasting is growing around the globe, it looks very different from region to region. In the United States, podcasts tend to be freely available to those with an app on a mobile device or access to an internet browser. The revenue is generated through advertisements throughout the podcast episode. However, in Europe, there is a . The difference in structure between the United States and the European podcast industry comes from a
Podcasts are also growing in popularity in other parts of the world. In China, the majority of , demonstrating a strong following among those interested in podcasts. In Latin America, the most popular podcast, a current events update called while a sample was being done.
The podcasting industry has come a long way in the past fifteen years. In as an avenue for media consumption. That number is now Despite all of its past growth, there is still room for the podcasting industry to expand in the United States and around the world.
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