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International e-commerce are commercial transactions that happen over the internet which involve people or businesses located in different countries. In the modern world, many consumers now shop online and there are a plethora of opportunities available to market to a potential online international customer.
According to a 71% of European online shoppers have purchased from an international retailer, with 73% of those people have bought from a retailer within Europe and 57% having purchased from a retailer outside of Europe. The most in Europe fall under the clothing and footwear categories.
The biggest concern for international e-commerce shoppers in the previously mentioned report is payment security 75% of the shoppers saying it was important to them. This is reflective of the overarching online issue of security of information. It seems every couple of months a new data breach of a company happens to a large company. Last year Equifax was the major hack with about being stolen. If you are looking at setting up an e-commerce arm of your business, effective security measures are a necessity. The second most cited concern in this survey was the total cost being clearly stated. This measure is usually fairly easy for a company to comply with as long as duties, tariffs, and shipping costs which apply are thoroughly researched in target markets.
While international e-commerce is growing there are some places where consumer awareness of the opportunity to shop internationally online is lagging. South Korea, India, China, and Japan are c where customers are most unaware of the opportunity to buy products from other countries online. As consumer awareness grows in these large markets look for large growth trends in international e-commerce in these countries as well.
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